Benefits do not depend on the product; it depends on the user. Because knowledge of the buying motive is fundamental to benefit argumentation, the webinar „Arguing Benefits“ presents the four most important buying intentions – security, recognition, profit and convenience – and visualises their recognition and the appropriate response. Building on this, participants learn the five-step technique of benefit argumentation. Realistic examples show how an individual benefit argumentation can look like.
Salespersons; field sales force; sales staff; inside sales; key account managers