Argumentation with the 5 steps method

Have you ever been at a loss for words in a negotiation or meeting and what you wanted to say just didn’t come across? Do you often miss the necessary power of persuasion in decisive situations? – Then we can change this together! After all, situations in which we need to convince with arguments are waiting for us every day, both in professional and private contexts. In this webinar, you will learn how to structure your arguments simply and, above all, effectively in five steps – or sometimes even in five sentences – with the help of the five-sentence technique. You will also learn what makes a good argument, how to package it effectively and how to choose and apply a suitable counter-argument strategy for each type of counter-argument.


All employees from all areas and levels of a company who want to argue more convincingly in the future.

Seminars and Webinars in EnglishGesamtdauer: 3,5 hours Jetzt Buchen


  • Arguing for benefit
  • Refuting objections
  • Asserting oneself
  • Acting in a results-oriented way


  • How to successfully frame arguments using the five-sentence technique
  • To recognise the importance of the „right“ discussion atmosphere and to shape discussions taking into account the factors necessary to achieve this
  • Successfully design the situational introduction, weighing up the advantages and disadvantages, acting or reacting
  • Research the content of discussion topics and classify one’s own arguments with the help of the ETHOS scheme.
  • Prioritise one’s own arguments with the help of an analysis of the interlocutor(s) and identify arguments for benefit.
  • Give arguments more weight with the help of examples, proofs, references, etc.
  • Use the purpose sentence to summarise the core message of your argument and formulate the consequences of this
  • Parry factual counter-arguments with the appropriate counter-strategy.
  • Deflect verbal attacks with the appropriate counter-strategy of the 4i-method.


Our webinars are structured in thematic stations and 100% interactive. Besides short impulses from the trainers, the trainers guide the participants through the stations and work on concrete topics of the participants. Involvement and empowerment are the basis of our webinars.