Identifying needs in the sales talk
A good needs analysis is the basis for every sales talk. In order to identify needs, knowledge of a variety of questioning techniques is important. This is exactly where the webinar comes in. The focus is on the so-called PPF method – easy to learn and extremely effective for any kind of sales talk. Questions to the customer concerning the present are followed by questions about the past, and then questions about the future are used to further specify the need.
Sales people; Key-Account people; Inside sales staff; Key account managers